HypeLife Brands Partners With Renowned Dancer Will Wingfield on Documentary Film Project

Posted by on April 19, 2012 1 comment

HypeLife Brands Partners With Renowned Dancer Will Wingfield on Documentary Film Project














The GldnChld Project logo


Los Angeles, California (PRWEB) April 17, 2012

HypeLife Brands, the leading youth branding to Generation Y and Millennials, is announcing their partnership with dancer Will Wingfield and the documentary dance film “The GldnChld Project” currently in production.

Wingfield is an Emmy award-winning dancer that finished in the top eight on “So You Think You Can Dance” (Season 4), performed on Broadway in the cast of “In The Heights,” and has danced for Celine Dion’s Las Vegas production among other accomplishments in his career.

“The GldnChld Project” is Wingfield’s latest project that follows his journey as he breaks himself down to the genesis point and retrains his mind and body in the art of dance, showing the power that art and dance can have in one’s life from this unique perspective. The film will feature interviews and choreography from some of the most loved and respected pioneers of dance, and is publicly endorsed by the legendary Debbie Allen.

In support of the project and the fundraising stage for the film, HypeLife Brands created and executed the brand strategy, resulting in a brand identity that touches both online and offline segments. The agency’s efforts resulted in the logo for the project, promotional print materials, promotional apparel and a website with online contributions to help build awareness and funding support for the film, as well as provide a behind-the-scenes look at the film as production begins.

“HypeLife Brands will always look for new ways to ‘push the limits’ when it comes to branding to the youth market,” said HypeLife Brands’s Principal Curt Cuscino. “It’s inspiring to see this project do the same for both dance and film. It will force the audience to rethink how we currently view them while diving into Will’s adventure.”

HypeLife Brands specializes in creating branding, marketing and social media campaigns that aim to engage and connect with the youth market (also known as Generation Y, Generation C and Millennials). Based in Kansas City, Mo., the agency has clients in fashion, streetwear, music, film/entertainment, extreme sports among other industries, and has just opened an office in Los Angeles in the past month.

“Many of the structured reasons of why HypeLife Brands does what it does runs parallel to what we already feel and think,” said Wingfield. “This project is the first of its kind, and we are very excited to share this with the world. This is not only an entertaining piece of dance, but another perspective of how people view the universe of dance and film to educate themselves in a fun and creative way through storytelling.”

Directed by Monique C. Borromeo, “The GldnChld Project” is currently filming in Los Angeles and New York City through December 25th, 2012. Part of the proceeds from the film will be going directly toward the creation of two scholarships. More about the project can be found at (http://www.thegldnchld.com).

About HypeLife Brands

HypeLife Brands is the leading branding and marketing agency focused on helping brands engage the youth market, specifically Generation Y and Millennials. Key client industries include apparel and street wear, musicians and recording artists, entertainment and extreme sports. Founded in 2001, the agency is headquartered in Kansas City, Missouri with a new, second office in Los Angeles, California. HypeLife Brands can be found at (http://www.hypelifebrands.com/).









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Out-of-Hand Tree Nut Consumption Associated with Better Diet Quality in Children and Adults

Posted by on April 16, 2012 1 comment

Out-of-Hand Tree Nut Consumption Associated with Better Diet Quality in Children and Adults










Davis, CA (PRWEB) April 12, 2012

In a study published in Nutrition Research, researchers looked at the association of out-of-hand nut (OOHN) consumption with nutrient intake, diet quality and the prevalence of risk factors for cardiovascular disease and metabolic syndrome in both children and adults. Consumers of OOHN, including tree nuts (almonds, Brazil nuts, cashews, hazelnuts, macadamias, pecans, pine nuts, pistachios and walnuts), had higher intakes of energy, monounsaturated and polyunsaturated fats (the good fats) and dietary fiber, and lower intakes of carbohydrates, cholesterol and sodium than non-consumers.

“Adult consumers also had a 19% decreased risk of hypertension and a 21% decreased risk of low high-density lipoprotein (HDL–the good cholesterol) levels—both risk factors for metabolic syndrome and cardiovascular disease,” stated Carol O’Neil, PhD, MPH, RD, lead author on the paper and Professor at Louisiana State University Agricultural Center.

The study looked at 24,385 individuals aged 2+ years participating in the 1999-2004 National Health and Nutrition Examination Surveys (NHANES). Intake was from 24-hour recall data and OOHN consumers were defined as those who consumed at least ¼ ounce of nuts per day, solely as nuts and not as part of products (i.e., in breads, cereals and bars.)

According to Dr. O’Neil, “We decided to look at OOHN specifically because this shows an individual’s conscious decision to consume nuts, which may be associated with a desire for a healthier lifestyle.” Interestingly, the percent of OOHN consumers increased with age: 2.1% ± 0.3%, 2.6% ± 0.3%, 6.5% ± 0.5%, and 9.6% ± 0.5% of those aged 2 to 11, 12 to 18, 19 to 50, and 51+ years, respectively. The two latter groups were combined into a single group of consumers aged 19+ years for subsequent analyses.

“In all of the age groups, although energy intake was higher in OOHN consumers than non-consumers, neither weight nor body mass index (BMI) was higher. This suggests that OOHN consumers are better able to balance energy intake with energy output than non-consumers,” stated Dr. O’Neil. This research comes on the heels of another study by the same authors, published in the Journal of the American College of Nutrition, which showed that tree nut consumers specifically (ages 19+) had lower body weight, as well as lower BMI and waist circumference compared to non-consumers. The mean weight, BMI, and waist circumference were 4.19 pounds, 0.9kg/m2 and 0.83 inches lower in consumers than non-consumers, respectively.

“These new data, along with previous research, show once again that nuts can and should play an important role in a healthy diet,” adds Maureen Ternus, M.S., R.D., Executive Director of the International Tree Nut Council Nutrition Research & Education Foundation (INC NREF). “With current nut consumption well below the recommended 1.5 ounces of nuts per day (in the FDA qualified health claim for nuts and heart disease) people should be encouraged to grab a handful of nuts every day. Eat them as a snack or throw some on yogurt, salad or oatmeal.”





















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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Today?s Life Learning Center Opens In Minnetonka

Posted by on April 13, 2012 1 comment

Today’s Life Learning Center Opens In Minnetonka










Minnetonka, Minnesota (PRWEB) March 01, 2012

After numerous requests for additional programs, Today’s Life Learning Center has expanded into Minnetonka. With two locations now serving the southwest metro, communities have additional access to the superior educational programs that Today’s Life Learning Center offers.

Located conveniently off of 494, the new Minnetonka location provides programs for infants, toddlers and preschool. Since child development between the ages of 0-5 is the most important, all of the teachers at Today’s Life Learning Center have degrees in Child Development. In addition to programs that are tailored to different stages in a child’s life, Today’s Life Learning Center offers Spanish programs.

Parents receive updates about their children not only through staff interactions but also through the Parents Center, where parents use unique logins to discover news and information about their children. Winner of the 2012 Parent’s Choice Award for best educational and interactive children’s program, Today’s Life Learning Center is currently enrolling for the new Minnetonka location. Visit Today’s Life Learning Center at: http://www.todayslifeonline.com.

For over 10 years, Today’s Life Learning Center has been providing educational programs to young children. Licensed by the State of Minnesota, Today’s Life Learning Center offers interactive, educational and bi-lingual childcare to families in the southwest metro.

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Financial Planning for College Focus of Massachusetts Seminars

Posted by on April 10, 2012 1 comment

Financial Planning for College Focus of Massachusetts Seminars










Boston, MA (PRWEB) April 01, 2012

As high school seniors weigh which college acceptance offer to select, MEFA advises families to begin their financial planning for college as part of the decision-making process. Understanding the full range of college funding solutions and developing a plan to pay for tuition and expenses will help families and students make the right choice.

According to MEFA, the state’s not-for-profit authority dedicated to providing families with college funding solutions, students and parents need to take three important steps when making this critical decision:

1.    Understand and analyze the financial aid award letters provided by colleges.

2.    Determine how to pay the balance of the college bill – what’s left over after grants, scholarships and federal student loans are factored in.

3.    Choose the right financing options for your family as part of the overall college financial planning strategy.

To help families navigate this process and better understand financial planning for college, MEFA is offering a series of over 30 free “After the Acceptance” seminars around the state through April. More information on the seminars is located at http://www.mefacounselor.org, including seminar dates and times, RSVP information, and a free e-book designed to help families through this next important step.

MEFA continues to offer a free call-in number, 1(800) 449.MEFA (6332), where customer service representatives are standing by to help families during this time. MEFA can also be found on the web at http://www.mefa.org, Twitter @mefatweets and Facebook at mefaMA.

About MEFA

MEFA is a not-for-profit self-financing state authority, not reliant on state or federal appropriation that has been working for 30 years to make higher education more accessible and affordable for students and families in Massachusetts. MEFA was created by the state legislature at the request of Massachusetts colleges and universities and provides community education programs, college savings plans, and low-cost financing options. In its 30 year history, MEFA has assisted hundreds of thousands of families in financing a college education.

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BEDA in Agreement with ANAD Express Concern about Vogue?s Decision to Exploit an Eight Year Old?s Disturbing Dieting Journey

Posted by on April 7, 2012 1 comment

BEDA in Agreement with ANAD Express Concern about Vogue’s Decision to Exploit an Eight Year Old’s Disturbing Dieting Journey











Chicago, IL (PRWEB) April 04, 2012

The National Association of Anorexia Nervosa and Associated Disorders (ANAD) and Binge Eating Disorder Association (BEDA) express concern about Vogue magazine’s decision to publish the story of an eight year old girl’s disturbing dieting journey.

ANAD and BEDA protest the decision of Vogue to publish an article about a mother’s approach toward a year long diet imposed on her young daughter. Experts and advocates in the field of eating disorders and obesity do not support the approach used by mother Dara-Lyn. ANAD and BEDA believe that the “Weight Watcher” article found in the April 2012 Vogue normalizes disordered eating.

Vogue’s decision to run this article adds to the child’s humiliation and shame, according to experts at ANAD and BEDA. “Bea is not an adult who can determine whether or not her journey should be public” stated Chevese Turner of BEDA, “with the publication of this story, readers from all over the world are privy to BEA’s story and she will likely be increasingly judged, based on her size, over and over again throughout her childhood, adolescence, and adulthood. This is worrisome for her overall health, including mental status.”

Laura Discipio, LCSW [executive director of ANAD comments: “Dara-Lynn stated that Bea has not exhibited symptoms of intense psychological damage,” yet the article reports “tears of pain fill her (Bea’s) eyes as she reflects on her year long journey.” Laura continues, “Dara-Lynn was engaging in behaviors that most clinicians and parents would agree were detrimental to Bea. The methods and tactics used by Dara-Lynn in front of Bea’s peers, coupled with public shaming in a well-read magazine, may indeed produce long-term psychological damage, including an unhealthy relationship with food and her body. ANAD advocates for overall wellness not weight, including help for emotional, physical and social well being.”

Chevese Turner, CEO of BEDA adds: “Research indicates dieting at such a young age can actually result in weight gain and eating disorders, which have the highest death rate of any mental health illness. Childhood is a dynamic period; professionals and parents need to think twice before prescribing or implementing a diet. They must also consider that research shows stigmatizing, shaming, and bullying around a person’s size can also result in weight gain and eating disorders. Every good intention can have a negative outcome.”

Vogue editors and Dara-Lynn are invited to contact BEDA or ANAD so they can talk to experts and others whose life of pain and struggles around food began with eerie similarity to Bea’s experience over the last year. We also ask that all readers respond to Vogue editors with their dismay at using this child’s experience to sell magazines.

ANAD was founded in 1976 and advocates for the development of healthy attitudes, bodies, and behaviors. ANAD promotes eating disorder awareness, prevention and recovery through supporting, educating and connecting individuals, families and professionals.

BEDA was founded to help those who have binge eating disorder, their friends and family, and those who treat the disorder. BEDA provides individuals who suffer from binge eating disorder with the recognition and resources they deserve to begin a safe journey toward a healthy recovery. BEDA also serves as a resource for treatment providers to prevent, detect, diagnose, and treat the disorder.

Available for Interviews:

Laura Discipio, Executive Director of ANAD

Chevese Turner, Executive Director of BEDA

Treatment & research specialists for the spectrum of eating disorders





















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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Profect Protein by Protica for College Students

Posted by on April 4, 2012 1 comment

Profect Protein by Protica for College Students











Profect Cool Melon Splash six-pack


Whitehall, PA (PRWEB) April 02, 2012

Protica is pleased to announce that its newly released protein shot, Profect®, was designed with the needs of college students in mind. Profect protein can be used by college student to ensure they are consuming a healthy diet while away from home for the first time. Profect’s nutritious formulation may also help college student avoid the “freshman fifteen,” a term for the weight gained by the typical incoming college student in their first year.

Every serving of Profect provides 25 grams of protein, zero fat, zero carbohydrates, and zero sugar. Protica designed Profect with the understanding that it is not just a myth that students can gain fifteen pounds when they enter college. One of the major reasons that these students gain weight may be due to the campus foods and meal plans offered by most schools that are high in carbs and fat but provide little protein. Profect’s formulation was designed to fortify a less than healthy diet by providing high amounts of protein to balance the fat and carbohydrates that are served in many college dining halls.

Profect requires no preparation, and its 2.9 ounce serving size allows it to be consumed in just few sips. This feature will allow those students who feel they are too busy to eat a nutritious meal to consume something healthy, without having to take time to prepare and eat a meal. The high protein content in Profect will also provide a lasting sense of fullness, which may help a student abstain from eating unhealthy snacks between meals. Profect’s sweet flavors can help satisfy the craving for less than healthy snacks. A student can replace drinking a soda with Profect, replacing unhealthy sugar calories with healthy protein.

Exercise is important for college students to maintain a healthy weight. Some students may find it difficult to begin an exercise regimen, and Profect can help. The high amount of protein in Profect can provide a natural source of energy without caffeine or other stimulants. Drinking Profect before exercising can provide extra energy to get through a workout.

Protica is confident that their new protein shot can help college students avoid unhealthy weight gain while living on a college campus. Profect can help provide college students with healthy nutrients helping them avoid the freshman fifteen.

About Protica

Founded in 2001, Protica, Inc. is a research-based nutraceutical firm headquartered in Whitehall, Pennsylvania. In its privately owned 250,000 square foot facility, Protica manufactures capsulized foods, such as Profect® ready-to-drink liquid protein beverage, Isometric® ready-to-drink meal replacement shot, Fruitasia® ready-to-drink fruit and vegetable shot, Protein Gem® ready-to-eat healthy gelatin, Protein Twist® ready-to-eat protein candy, Pediagro® ready-to-drink children’s meal replacement, Proasis® all natural ready-to-drink liquid protein shot, and many other brands in ready-to-drink and ready-to-eat form. To learn more about Protica please visit http://www.protica.com






















Vocus©Copyright 1997-

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Gates Supports Colorado Teens in Annual Regional FIRST Robotics Competition

Posted by on April 1, 2012 1 comment

Gates Supports Colorado Teens in Annual Regional FIRST Robotics Competition











Rebound Rumble featured robots equipped with Gates power transmission belts.


Denver, Colo. (PRWEB) March 28, 2012

On March 23rd, 1,000 students from Colorado, surrounding states and Mexico had the opportunity to showcase their hard work after an intense six weeks of designing and building an original robot in the 2012 FIRST Robotics Colorado Regional Competition, sponsored in part by Gates Corporation. Gates, a Crown Supplier for the FIRST Robotics Competition (FRC), entered its sixth year providing support in the form of over $ 500,000 worth of power transmission products to be used by students to design and build robots which were then tested in last Friday’s regional competitive games.

Held at the University of Denver’s Ritchie Center, the regional competition included 48 student teams that demonstrated their skills in science, mathematics, and technology in competition for honors and recognition that reward design excellence, competitive play, sportsmanship, and high- impact partnerships between schools, businesses and communities.

FIRST competitions offer young competitors a chance to experience the excitement of science, technology, engineering and math (STEM), and to discover the potential rewards a career in these fields can offer. Now in its 21st season, FIRST Robotics Competition includes more than 2,343 teams of high-school students from the U.S., Australia, Brazil, Canada, Chile, Dominican Republic, Germany, Israel, Mexico, Taiwan, Turkey, and the U.K. who will compete in 52 regional competitions similar to the Colorado event.

This year’s competition started in January when student teams working with professional engineering mentors received a standard kit of parts and set of rules. Gates contribution to the kit included power transmission belt drive systems. The teams then created and programmed robots that would compete in the 2012 Challenge “Rebound Rumble”, a game based on basketball played on a field containing obstacles. The competition measures the effectiveness of each robot in the game, as well as the teams’ collaboration skills. “Rebound Rumble” is played between two Alliances of three teams each. Each Alliance competes by trying to shoot as many of the basketballs into the four hoops as possible during the two-minute and 15-second match. Team Alliances were also able to earn bonus points if they could place their robot in a specific location at the end of the match.

“Gates continues to be committed to providing these young people with opportunities to build on their innate talents and interests in the STEM disciplines through critical educational programs such as FIRST Robotics,” said Tribby Warfield, President, Gates North America Commercial. “It’s gratifying to see their imagination and enthusiasm demonstrated on the competitive playing field of the FIRST games, and to know that one day these talents could be shaping our future world. Gates is proud to be a long-time sponsor of this exceptional program.”

For more information contact Mari Jane Panek 303.744.4533 or mjpanek(at)gates(dot)com.

ABOUT GATES CORPORATION

Gates Corporation (gates.com) is one of the world’s leading manufacturers of industrial and automotive products, systems and components with operations in 30 countries. Gates maintains sales and marketing operations in every major industrial and automotive market, including North and South America, Europe, Asia, Australia and the Middle East. Gates is part of the Industrial & Automotive group of Tomkins Ltd., which is owned by a consortium comprising Onex Corporation and the Canada Pension Plan Investment Board. Tomkins enjoys strong market positions and technical leadership across all of its business activities and owns some of the best-known brands in their respective markets.

ABOUT ColoradoFIRST®

Based in Denver, Colo., ColoradoFIRST is a 501(c)(3) non-profit founded in 2007 to regionally represent and achieve the mission of FIRST. The organization seeks to advance the mission of FIRST on a local level by hosting and promoting events that allow students to demonstrate their skills for science, technology, engineering and mathematics and reward design excellence, competitive play, sportsmanship and high-impact partnerships between schools, business and communities. For more information about ColoradoFIRST, visit its website and follow the organization on Facebook and its Twitter account.

ABOUT FIRST®

Accomplished inventor Dean Kamen founded FIRST® (For Inspiration and Recognition of Science and Technology) in 1989 to inspire an appreciation of science and technology in young people. Based in Manchester, N.H., FIRST designs accessible, innovative programs to build self-confidence, knowledge, and life skills while motivating young people to pursue opportunities in science, technology, and engineering. With support from three out of every five Fortune 500 companies and more than $ 14 million in college scholarships, the not-for-profit organization hosts the FIRST® Robotics Competition (FRC®) and FIRST® Tech Challenge (FTC®) for high-school students, FIRST® LEGO® League (FLL®) for 9 to 14-year-olds, (9 to 16-year-olds outside the U.S., Canada and Mexico) and Junior FIRST® LEGO® League (Jr.FLL®) for 6 to 9-year-olds. Gracious ProfessionalismTM is a way of doing things that encourages high-quality work, emphasizes the value of others, and respects individuals and the community. To learn more about FIRST, go to http://www.usfirst.org.





















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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







New Xulon Title Tackles Major Biblical Mystery

Posted by on March 29, 2012 1 comment

New Xulon Title Tackles Major Biblical Mystery












Maitland, FL (PRWEB) March 17, 2012

A Purposeful Life in Dual Dimensions ($ 14.99, paperback, 978-1-61215-792-4; $ 22.99, hardcover, 978-1-61379-044-1; $ 7.49, e-book, 978-1-61215-727-6) reveals a two thousand year old Bible mystery. Many Bible scholars, laymen, and leaders of all faiths have struggled to explain the timeline of the three days and three nights from Jesus’ death (Friday evening), to His resurrection (Sunday morning). This book methodically solves the mysterious timeline of the death, burial, and resurrection of Jesus Christ, and provides an in-depth explanation as to why God acted in this way.

“This book is highly anointed, and filled with illumination,” states the author. “The Bible contains many mysteries and secret codes. As a result of reading ‘A Purposeful Life in Dual Dimensions’, I pray that the reader will be spiritually enriched by the God-given information, and develop a hunger and thirst to seek greater revelation of the mysteries of the Kingdom of Heaven.”

Tommy C. Seay Sr. is a graduate of the 2007 World Harvest Bible College (External Studies Program), under the leadership of its Founder and Dean, Elder Rod Parsley, Senior Pastor of World Harvest Church in Columbus, Ohio. The author is an ordained Evangelist (under the ministry of Pastor Pauly Young). He has assisted various pastors in establishing their churches; naming some of them, also developed the curriculums for their new member classes.

Xulon Press, a division of Salem Communications, is the world’s largest Christian self-publisher, with more than 8,000 titles published to date. Retailers may order A Purposeful Life in Dual Dimensions through Ingram Book Company and/or Spring Arbor Book Distributors. The book is available online through xulonpress.com/bookstore, amazon.com, and barnesandnoble.com.





















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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







TJ & Pals Announces 3-Day App Giveaway from February 10-12

Posted by on March 26, 2012 1 comment

TJ & Pals Announces 3-Day App Giveaway from February 10-12












(PRWEB) February 09, 2012

TJ & Pals, the popular interactive preschool website, announced a 3-day giveaway of TJ’s newest educational app for kids. TJ’s Picture Dictionary is a fun way for children to build early reading skills. From Friday February 10th at 10:00 am PST until Sunday February 12th download TJ’s Dictionary for FREE from the iTunes store.

All of the apps created by Umachaka Media encourage kids to learn while having fun. The company has designed creative and educational apps based on the characters in the TJ & Pals website, dedicated to children ages 3-5. The activities on the preschool website revolve around the lives of an inquisitive pencil named TJ and his group of buddies, as they take kids on a journey of games, songs, videos, and stories–all incorporating the concept of “learning while playing.”

Kids love TJ’s Picture Dictionary. When a child taps on any picture in the dictionary, it immediately enlarges, with a defining sound effect. This app is great for developing basic word recognition, which encourages reading.

This fun and educational app has been getting rave reviews. Smart Apps for Kids gave it 4 stars and commented that “the app is well-done and has a clean interface. Everything in it is solid, and it has a lot of depth for a good price.”

Apps for Homeschooling gave TJ’s Picture Dictionary high marks, too, when it awarded the app 4 Apples. They commented, “TJ’s Picture Dictionary is a bright, easy-to-use picture dic-tionary with lots of audio content to keep pre-readers engaged and exploring first words and accessible, context-rich definitions. This app makes an interesting bridge between short first words books and the longer, traditional print children’s dictionaries.”

Best Apps for Kids said, “TJ’s Picture Dictionary is a big hit with the kids and great for developing basic verbal and written cognition for common words.”

Yet another reviewer, Erin from The iPhone Mom, said, “Little kids will love learning the definitions to everyday words with this illuminating app.”

Other Umachaka Media iPad apps include TJ’s Remember, a fun memory game that can be played on three levels of difficulty with six colorful themes to choose from, TJ’s Seek&Find, an app that develops children’s pre-reading skills, and TJ’s Art Studio, the perfect app for any budding young Picasso.

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Cisco Powers Expansion of Kenyan Digital Media Enterprise

Posted by on March 23, 2012 1 comment

Cisco Powers Expansion of Kenyan Digital Media Enterprise










San Francisco, CA (PRWEB) March 15, 2012

Digital Divide Data (DDD) is the recipient of a $ 135,000 cash grant from Cisco to scale up its operations in Kenya and expand its eBooks service line. In Kenya, DDD’s newest base of operations, the grant will be used for accelerating recruitment and training and implementing workflow automation. Part of the grant will also go towards supporting the expansion of DDD’s e-book service line of more complex eBooks, which require tables, graphs, and multi-media.

A pioneering social enterprise, DDD creates jobs for talented youth in Cambodia, Laos and Kenya by delivering business process outsourcing services to clients worldwide. At the same time, DDD’s data management operators are able to obtain a university education, with scholarship assistance. Over ten years, the organization has grown to employ nearly 1000 staff; 500 youth have earned university degrees with DDD’s support.

“We are delighted that Cisco, a strategic partner of DDD since 2009, is continuing to support our initiatives as we scale our social enterprise to create more technology-related jobs for youth”, said Michael Chertok, DDD’s Chief Development Officer. “In Kenya, where we have been operating for just ten months, we currently employ more than 100 youth from slum areas of Nairobi. Our goal is to employ 300 young adults from areas like Kibera and Mathare by 2013. This grant will enable us to accelerate hiring, increase our productivity and offer higher margin services, strengthening our economic sustainability”, Chertok added.

DDD is the prior recipient of three in-kind equipment grants from Cisco that power our business. These include high capacity network switches to support bandwidth intensive content conversion processes; firewalls which provide increased security for client data, routers that optimize network performance during peak load times and the latest wireless access point technology available.

“Cisco’s Public Benefit Investment (PBI) is funding DDD to facilitate scale, sustainability and long-term impact for its beneficiaries. We are delighted that the grant will help DDD to increase technology based skills development, education, and employment opportunities of disadvantaged youth in Kenya, to help them become economically self-sufficient. It will also enable them to scale up work in Kenya and beyond to reach more disadvantaged youth.

Through our CSR activities, our goal at Cisco is to ensure long-term social impact for youth so they are able to compete in the 21st century workforce and become economically independent. In Kenya, we have been working with DDD to employ students from our Cisco Networking Academies in Kibera and Kariobangi, as well as the Deaf Aid Academy; to date they have recruited more than 20 students from these training programs,” commented Charu Adesnik, Manager, Economic Empowerment Investment Portfolio Public Benefit Investment at Cisco.

Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate.

Digital Divide Data (digitaldividedata.org) is an innovative, internationally acclaimed social enterprise. We create jobs for talented youth in developing countries by delivering high-quality content business process outsourcing services to clients globally. This business empowers our staff with the skills and experience they need to lift themselves out of poverty.



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.